Then you visit RPR, create a mini-property report that includes the RVM ® value and email it back to the prospect. Once they do, it’s a simple ask of their address, and just like that, you have a new contact. This visual will go nicely with a call to action that reads, “ How is your home value holding up in 2020?”Īs prospects see your message on social, they can comment to get involved. Also available are estimated changes over last month, the last quarter, the last 12 months, and the last 24 months. To grab the screenshot, go to page #2 of the Market Activity Report where RPR includes a heat map showing the estimated values for the reported area. Think about your real estate brand, your business niche or your unique selling proposition, and align the graphic and messaging to match. However, you’re not limited to this example. One that will hopefully pique the interest of their network. In this example, let’s assume the role of a listing agent who is looking to create a shareable graphic that can be added to Facebook and Instagram.
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